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Which Laurastar is right for you?

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Which Laurastar is right for you? Product selector

Our DMS technology

It stands at the heart of our expertise and is present in all our products for ironing, steaming, and purifying. Laurastar Dry Microfine Steam (DMS) is an exclusive technology developed by our engineers in Switzerland. Laurastar DMS offers unique benefits in performance, fabric care, and hygiene. Completely natural, it beautifies your clothes with unmatched results and purifies your home effectively, without the need for chemicals.

Learn about DMS Steam

All-In-One

Iron in half the time

For perfect results in half the time, trust Laurastar’s all-in-one ironing systems. Clothes are effortlessly restored to their original beauty. Fibres are naturally and lastingly smoothed, restored and cleaned. The secret? The combination of an active ironing board, integrated generator, professional iron and our exclusive DMS Steam that has revolutionised ironing.

Discover our ironing systems

Steam Generators

IRON, STEAM, REFRESH

Laurastar Lift is the only 3-in-1 generator that irons, steams and purifies. With a unique design and exceptional steam – Dry Microfine Steam (DMS) – Laurastar Lift accompanies you everywhere in your home, whether you’re ironing on a board or steaming directly on a hanger. Beautify your fabrics throughout the house with Laurastar Lift!

Discover Laurastar Lift 3-in-1

Steamers

Steam and refresh your garments

Laurastar steamers are the perfect solution to refine your look and refresh your garments. Our steamers deliver unmatched clothing care, ensuring you always look your best—whether at home or on the go.

Discover Laurastar IZZI and IGGI

Steam purifiers

Purify and clean your home

Our advanced steam cleaner and purifier Laurastar AURA eliminates bacteria, viruses, allergens and dirt while restoring your interior’s beauty. The IGGI compact steam purifier and its two exclusive accessories is the perfect ally for protecting babies from viral and bacterial infections thanks to our Dry Microfine Steam technology.

Discover our steam purifiers

Lab-L

Understand and take action

With the emergence of new viruses and an increase in the number of allergies, we are witnessing a growing resistance to antibiotics and antifungal treatments as well as the harmful effects of chemicals on our health. However, a few simple steps can help us to avoid infections and reduce allergies, their causes and symptoms. Discover the best daily practices thanks to the information platform, Lab-L, approved by recognized internal and external experts.

DISCOVER LAB-L

Responsible

Stop obsolescence!

For a more responsible consumption, to be resourceful and preserve our planet, Laurastar is committed to repairing your products for at least 10 years. Robust and of the highest quality, they are designed to last a generation.

Let’s fight planned obsolescence together

Tip of the month

Understanding (and adopting) slow fashion

Wearing clothes for longer, reducing frantic shopping sprees, choosing quality over quantity and attaching importance to the origin of products you buy and how they were produced. This is the current trend known as slow fashion: it’s long-lasting, ethical, responsible and above all… amazing!

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